Ithos Wellness was founded by Marine veteran and former first responder Rod Price. He knows what it feels like to need support but not know where to turn, and how stigma can keep people silent.

In 2008, Rod hit his lowest point and nearly gave up. What saved him was grace, and the realization that no one should have to face that kind of darkness alone.

Since then, he has committed himself to veteran mental health, including launching the 55 Summits Challenge in 2019 to raise awareness for veteran suicide prevention.

Ithos Wellness & our North App is the next step in that mission.

Every day, people tell us how overwhelming it is to find the right help. The calls, the waitlists, the mismatches, the frustration. Too many give up before they ever receive help. Ithos exists because the traditional process is broken. We’re here to make getting support easier, clearer, and far more human, for veterans, first responders, healthcare workers, and the families who walk beside them.